// Pitch Decks
Feld Entertainment was contracted to produce and manage a live-action, touring arena show for the Marvel properties. Feld’s team approached us to develop a mobile experience to engage consumers in key cities in advance of the tour and create buzz to drive ticket sales. My concept was to immerse guests in an unfolding narrative, casting them as stowaways in a S.H.I.E.L.D. mobile command center and giving them backstage access to the world of heroes.
Kellogg’s Master Brand had a simple ask: take their signature snack lines on a summertime sampling tour across the country. But I saw an opportunity to do more than just hit the usual tourist attractions. So much of a road trip is spent in those in-between places: rest areas, local convenience stores, picnic spots, and all those hours in the car. As they say, “Getting there is half the fun,” so I packed as much activity into the journey as humanly possible under the banner of “Snacking There is Half the Fun.”
The Kellogg’s Mini-Wheats team was looking for maximum exposure and disruption in their California market, so I developed a series of interactive installations near key CA landmarks to take Mini (their cereal character) to the max.
Cheez-It partnered with ESPN and asked us to deliver the ultimate tailgating experience, so I pulled out all the stops. Diehard sports fans pride themselves on their tailgate party skills. It’s serious business. Raise the stakes to bowl-game level, and you’d better be prepared for scrutiny.
Duracell PowerForward, with its threefold platform of Ready, Relief, Restore, needed to spread the word of preparedness to consumers at all of its leading retail partners and directly to the public via local TV. I drafted and produced a series of PSAs that ran in key markets.
YP knew how powerful their mobile functionality was, but they couldn’t come up with an effective way to spread the word. That’s where I came in. With traffic-stopping installations and engaging narratives, I sent New Yorkers on scavenger hunts to prove that… Yep! YP Can Do That!
Hannaford/Ahold Delhaize needed a tangible way execute its DEI ethos. I drafted a proposal for a grass-roots, enterprise-wide DEI program to educate and engage store-level associates and the communities where their stores are located.
