Confession: I play with words for a living.

To educate. To persuade. To entertain.

I’ve penned a wide range of impactful copy for local, national, and global brands: print ads, direct-response email campaigns, press releases, social-media blitzes, SEO web copy, brand taglines and leading narratives, white papers, interactive simulations, gaming narratives, case studies, briefs, training courses, video scripts, pitches, blogs, and storyboards.

Yes, I’m a professional writer. The real deal.

// Pitch Decks

// D2C Emails

// Blogs

// Press Releases

// Multimedia

// Marketing Campaigns

// Creative - Screenplay

// Web Copy

// Creative - Short Story

// SEO

Throughout my career as a professional writer, I’ve developed a wide range of impactful work to educate, persuade, and entertain.

I was employed as a Simulation Writer, New Content Developer, and Instructional Designer for SkillSoft — a global player in e-learning. Working closely with SMEs, I authored hundreds of titles across multiple product lines, creating complex, fully-immersive courses and testing environments for the US military and global corporations.

As a Senior Editor for a national technology reseller, I guided staff writers and contractors to adopt proper voice for content, house style, and to tailor effective messaging for two audiences — consumers and internal sales teams. Further, I was adept at driving creative output to meet productivity objectives within prescribed timeframes.

I’ve worked on both the brand and agency side of marketing content, and that breadth of experience taught me what it takes to serve, develop, and safeguard high-profile properties: Berkshire Hathaway (Duracell), P&G (Old Spice, Bounty, Tide, Swiffer, Charmin), Unilever (Ben & Jerry’s, Good Humor), and Kellogg’s (Pop Tarts, Krave, Cheez-It, Frosted Mini Wheats) to name just a few.

Most recently, I’ve produced content for a number of D2C brands: Superare (Boxing, Muay Thai, BJJ), Redvanly (Golf, Tennis, Pickleball), Golftini (Golf, Pickleball), Warstic (Baseball, Softball, Pickleball), Origin (BJJ, Casual Apparel), Jocko Fuel (Nutritional Supplements, Hydration), Colorado Craft Beef (Beef Products), and Element Health (CBD).

I’m a disciplined and passionate storyteller. I relish finding the core of the objective, determining the optimal inroad, grounding the work in sound strategy, and bringing the project to life with language fit for the task and audience.

Thank you for investing your time in learning more about me and my work.

All the best,
Bobby
Robert J. Brodeur

The path I’ve taken. The ground I’ve covered.